HCP CAMPAIGN

Concept, art direction

BREAK THE HABIT

Why do HCPs prescribe the same methods, over and over? Some believe their patients are satisfied with their options, while others may not even be having a conversation about birth control. This idea challenges the status quo and makes HCPs reconsider their current autopilot behaviors.

SAY WHAT?

There is nothing like a good question to get you to stop and rethink. This idea asks HCPs disruptive questions that forces them to reconsider their current behaviors and mindsets.

SEE DIFFERENT

As the saying goes, it’s all a matter of perspective. This idea challenges HCPs' conventional and long-standing views regarding contraception and introduces surprising alternatives.

BIRTH CONTROL REDEFINED

What's the “dictionary definition” of birth control? This idea redefines the term to include all Phexxi has to offer. This re-definition challenges HCPs' conventional beliefs about what their patients need and want from their birth control.