My name is Evelina.

I am an art director and graphic designer, but I prefer to think of myself as a visual problem solver. 

I have been working for top healthcare advertising agencies for over 19 years. Throughout my career, I’ve worked on many brands across several therapeutic categories, including rheumatology, cardiology, vaccines, digestive health, women’s health, HIV, unbranded awareness campaigns, and OTC products. These opportunities have allowed me to work on a variety of marketing initiatives in both print and digital spaces.

Aside from delivering fresh designs, I’m responsible for overseeing the direction and visual execution of tactical ideas while ensuring compliance with regulatory guidelines and industry standards.

My background in graphic design and strategic communication, combined with a deep understanding of the pharmaceutical landscape, allows me to develop marketing solutions that resonate with healthcare professionals and patients alike. My passion for design and my attention to detail ensure that every project not only meets but exceeds client expectations.

B.F.A. in Visual Communications/Advertising
Kean University, January 2006

Skills and Experience

• Developing and leading the execution of cohesive visual strategies that align with brand and campaign goals

• Managing the creative process—from concept to final delivery—while ensuring timelines, budgets, compliance with regulatory guidelines and industry standards are met

• Collaborating closely with copywriters, account managers, and medical experts to ensure that visual elements effectively support and enhance the messaging and scientific accuracy of the content

• Directing and coordinating with internal and external partners including designers, photographers, illustrators, and video editors
  to produce high-quality content

• Designing logos, brand identities, data visualization, and infographics

• Designing congress booth experiences, including:
  – Conceptualizing booth themes
  – Collaborating with vendors on floor plan designs
  – Creating print, digital, and dimensional booth assets

• Creating a wide range of tactical deliverables, including:
  – Print (ads, brochures, posters, packaging, welcome kits, detail aids)
  – Digital (IVAs, websites, banner ads, presentations, interactive panels)